Every child should have an equal chance in life
The Child Poverty Action Group have produced a video challenging some of the myths around low income families. While not specfic to the North East, it is as relevant here as anywhere.
Work has to be a better route out of poverty. Most poor children have a working parent.
Find out what you can do
Poverty leads to poor attainment. Poor attainment leads to poverty.
Councils have a duty to address child poverty through their services, jobs and contracts.
Everyone can help to tackle child poverty. Every contribution matters.