Poor Kids
Poor Kids
BBC Outreach 'Poor Kids' event Newcastle from Eileen Botterill on Vimeo.
With over 132 000 'Poor Kids' in the north east, BBC Outreach created this special programme/video using evidence gathered by Children North East to educate audiences about child poverty in the region.
Employers
Work has to be a better route out of poverty. Most poor children have a working parent.
Schools
Poverty leads to poor attainment. Poor attainment leads to poverty.
Local Authorities
Councils have a duty to address child poverty through their services, jobs and contracts.
Everyone
Everyone can help to tackle child poverty. Every contribution matters.